It seems that virtually every marketer under 40 has either already become an ‘expert’ or aspires to become one with respect to social media’s implications on brand perception, marketing communications, and customer service. One common theme I’m observing is a decidedly cynical, “consumers are in control of your brand!” rally cry. I’m calling [...]
Entries from September 2008
Social media myth debunked: consumers are NOT in control of your brand
September 21st, 2008 · Comments
Tags: business · marketing · social media · twitter
The future of Google Chrome
September 2nd, 2008 · Comments
There’s lots of popular press already harping all over Google Chrome as a game-changer in the “war” against Microsoft, et al. though in my [limited, cursory] search I’ve not seen any assessments that parallel my own vision of what this means for Google from the standpoint of technological strategy and scalability of ‘the cloud’.
Wired says [...]
Tags: geekery · google · ideas · marketing · technology







