What I Do
Digital marketing – done well – can be really complicated. So I make it easier for you to understand, select and deploy the right mix of tools and tactics for better online marketing.
I work as a consultant via Avocado Digital to create and manage cost-effective ways to launch or grow your business or web-based product.
Digital Marketing
Over a long span of time and titles, I’ve become a digital strategist. I work with developers, designers, and business stakeholders to interpret needs and goals, and can communicate effectively with all groups and personalities. I interpret and build the plans for online marketing and digital business solutions.
Digital Strategy
I work with other talented people to create customized solutions that enable people and businesses to flourish online with stable, scalable foundations. Sure, ‘anyone’ can set up a website these days, but wouldn’t you rather trust the expertise of someone that’s already worked on hundreds? My experience in digital strategy has encompassed roles focusing on:
- Social media marketing
- Online reputation management
- Intranets and enterprise 2.0 collaboration
- Content strategy
- Content management systems
- SEO, analytics and optimization
- Paid search campaigns
- Email marketing
- User experience, wireframes
- Concept and site design
- Ecommerce and shopping carts
Not sure what all of that jargon means? Contact me and I can help you understand how you might benefit from any of those tactics.
Don’t take my word for it…
Some sites I’ve had the responsibility for creating and/or managing directly:
- Papa John’s Corporate site (1996 – 2000)
- Innovative Electronic Designs (2002 – 2008)
- Department of Homeland Security airport displays (2005 – present)
- Norton Healthcare corporate and micro-sites (2006 – 2007)
- Yum! Brands corporate site (2007 – 2008)
In addition to working with many companies and individuals, I also taught a course called “New Media Approaches” at Webster University in Louisville in 2009. We discussed new and emerging technologies, social media and how they apply to the changing dynamics of marketing, PR, and business strategies.
What else have I done? Check out my recommendations and profile on LinkedIn.
