Back on November 6, I had the pleasure of joining Scott Clark and Jason Falls to provide a basic overview of social media and online marketing strategies to a group of more than 60 people at an event called “Digital Dialogues” hosted by Bill Dotson and sponsored by the Lexington Advertising Club.

The slides we used in our presentation can be found at slideshare, though I think there is more interesting dialogue in the video below in which we address questions and concerns of the audience:

I tried to create a leave-behind document that maintained a logical crawl-walk-run progression of involvement in social media; the introductory copy is below:

Social media strategy uses objectives, tools and outcomes to serve as your road map for navigating a journey. Social media – much like any journey – requires attention, decision-making, and pace. Social media should be treated not as a bolt-on solution, but more as a set of tools, ideas and methodology which combine to facilitate your ultimate goal: first-person insights and interactive dialog.

Just as in the off-line world, social media relationships and conversations can be nuanced, require undivided attention, and may ebb and flow over time. At its core, social media makes it easier to discover, preserve, extend and interact with conversations already taking place about you, your brand, and your interests. It is not a panacea or plague of any sort, so we offer these objectives and these recommended tools to begin your journey of discovery, connection, and interaction.

For the entire document that discusses a few examples of how to get started with social media, please download the PDF.  I welcome any feedback, suggestions, ideas these resources may generate.  Thanks a million to Bill Dotson for putting together this event and attracting its attendees!